Date: Monday, May 8, 2023
Time: 11:00am - 12:00pm EST/8:00am - 9:00am PST
Audience: Open to all
Cost: Free
Why does a large section of society still need persuading on climate action? And how can we better communicate our mission to drive change?
Creatives for Climate is a non-profit global network of industry professionals radically collaborating to drive climate action, and this conversation turns to experts tackling the psychology of climate action in different ways.
ACT Climate Labs will be joining to share insights on what they call “The Persuadables” – a segment of society that could act on climate, but need more persuasion. Their research reveals that 69% of people are persuadable on climate, but that current comms language isn’t really speaking to them.
Building on this, and to understand how these findings can help us drive action, Renee Lertzman PhD, founder of Project Inside Out, to share her framework on managing existential change, grounded in organisational psychology.
In this part of the session, we will be answering how you can show up as a leader to truly engage others on this topic, and how to acknowledge the complex emotions people have when considering a sustainable behavior change.
Renée says:“If you’ve ever tried driving sustainable behavior change by motivating people, educating them, or inciting fear, you may be looking for a more effective, authentic solution.”
Join us to learn how to reach “The Persuadables” more effectively, gain the latest insights on the the psychology of climate inaction, and how we as creatives can use our platform, power and influence to drive change.
The Creatives for Climate Team